SEO Strategies do not have to be difficult to implement. Let’s tackle them one at a time. The first action you should take to begin getting more organic traffic to your website is to set up your Google My Business account and optimize as best you can. In this 4 minute video, I walk you […]
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For many solopreneurs worldwide, Black Friday and Cyber Monday (BFCM) 2020 will present new challenges and opportunities. The Covid-19 pandemic and consequent retail closures have caused a major shift in consumer spending from traditional brick-and-mortar stores to online stores. We believe this shift will persist throughout the festive season and beyond. As more consumers rush […]
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Business to consumer (B2C) approach entails selling goods and services to consumers. B2C marketing strategies aim at communicating effectively and persuasively to consumers to ensure they buy a company’s products. A B 2 C marketing approach aims at: Increasing sales Increasing a business’s leads Customer acquisition, retention, and lifetime value increment Raise brand awareness For […]
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