How Solopreneurs can Prepare for Black Friday and Cyber Monday

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29th October

For many solopreneurs worldwide, Black Friday and Cyber Monday (BFCM) 2020 will present new challenges and opportunities. The Covid-19 pandemic and consequent retail closures have caused a major shift in consumer spending from traditional brick-and-mortar stores to online stores. We believe this shift will persist throughout the festive season and beyond. As more consumers rush […]

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10 Most Effective Marketing Strategies for B2C Businesses

Columnists, donnaamos. Comments Off on 10 Most Effective Marketing Strategies for B2C Businesses

8th October

Business to consumer (B2C) approach entails selling goods and services to consumers. B2C marketing strategies aim at communicating effectively and persuasively to consumers to ensure they buy a company’s products. A B 2 C marketing approach aims at: Increasing sales Increasing a business’s leads Customer acquisition, retention, and lifetime value increment Raise brand awareness For […]

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5 Proven Effective Marketing Strategies for B2B Businesses

Columnists, donnaamos. Comments Off on 5 Proven Effective Marketing Strategies for B2B Businesses

4th October

There are many marketing strategies and tactics for promoting your business online but most of the advice you’ll find applies to B2C (business to consumer) marketing, even if it isn’t explicitly labeled as such. This can be an issue for those who own or run a business whose primary customer base consists of other businesses […]

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