Introduction Solo entrepreneurs, or solopreneurs for short, often struggle with attracting new and returning customers. It can be really hard to convince someone to trust you and try you out if they do not recognize your brand name. Therefore, you have to be deliberate in acquiring customers as a small business. That’s where lead magnets […]

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The journey of being a solopreneur can get lonely and, at times, challenging. Thus, outsourcing services play a vital role in enabling you to stay focused on your core business and growing your business. Some of the benefits include; • Free time to focus on important matters – A solopreneur carries the business’s vision and […]

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You’ve written the text, picked out good images, and everything looks fantastic. However, no one is coming.  Now comes the hard part of improving those search engine rankings and getting those eyeballs on your site. How do you do this? Here are ten actions to take: Know Your Target Audience You need to know who […]

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