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10 Most Effective Marketing Strategies for B2C Businesses

Business to consumer (B2C) approach entails selling goods and services to consumers. B2C marketing strategies aim at communicating effectively and persuasively to consumers to ensure they buy a company’s products. A B 2 C marketing approach aims at: Increasing sales Increasing a business’s leads Customer acquisition, retention, and lifetime value increment Raise brand awareness For […]

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5 Proven Effective Marketing Strategies for B2B Businesses

There are many marketing strategies and tactics for promoting your business online but most of the advice you’ll find applies to B2C (business to consumer) marketing, even if it isn’t explicitly labeled as such. This can be an issue for those who own or run a business whose primary customer base consists of other businesses […]

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Why and How to Use Internal Linking for SEO

Internal linking is a vital part of SEO strategy. While it’s true that content is becoming increasingly important, links are the road map on which your website is judged. Google uses automated tools, called bots, to crawl your site. How you structure your website with your internal links provides a smooth or bumpy ride for […]

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How Small Businesses Can Benefit From Text Messaging

People prefer to text instead of talking on the phone these days. It’s important for small businesses to take advantage of this trend for their own benefit. As a small business, you can gather phone numbers from customers and reach out to them when you have something to say. Here are some of the ways […]

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8 Tips to Master TikTok Marketing Campaigns

When you think about marketing, you quickly realize, it is all about social media. TikTok is now growing faster than all other social media channels. Having a TikTok presence ensures that you will be reaching the young generation that prefers TikTok over other platforms and in this article we have 8 tips to master TikTok […]

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Social Media: What We Should Really Measure

What we should really measure in Social Media? Participating in social media is something just about every company needs to do in today’s world. Once you have set up your Facebook page, Twitter account, YouTube channel, and Pinterest boards, you will be able to respond to customer questions, posting important news, follow fans, and thank […]

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