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A Branding Guide for Solopreneurs

Branding is how you tell the story of your business. It helps you stand apart and break through the noise in a busy world. Of course, creating this kind of story for a company may feel different. For many solopreneurs, this may feel more complicated. You’re not a “business”, you’re a person. This feeling is […]

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How to Develop a SEO Campaign to Improve Ranking

Every website can use an SEO campaign to improve ranking. This is true of websites that have been established for years, or ones that are brand new. It’s true of sites that are already benefiting from search traffic and ones that have only the rarest of visitors. There is always room for improvement when it […]

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What is Schema Markup

Schema is a coding language or structured data vocabulary to help ensure search engines comprehend different elements on your website. This enables you to provide informative elements such as rich snippets for SERPS. Schema allows you to improve SEO by identifying: Entities Actions Emails Webpage relationships You have most likely viewed search results offering direct […]

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Best Lead Magnets for Solopreneurs

Introduction Solo entrepreneurs, or solopreneurs for short, often struggle with attracting new and returning customers. It can be really hard to convince someone to trust you and try you out if they do not recognize your brand name. Therefore, you have to be deliberate in acquiring customers as a small business. That’s where lead magnets […]

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Outsourcing Tips for Solopreneurs

The journey of being a solopreneur can get lonely and, at times, challenging. Thus, outsourcing services play a vital role in enabling you to stay focused on your core business and growing your business. Some of the benefits include; • Free time to focus on important matters – A solopreneur carries the business’s vision and […]

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How To Improve Your Search Engine Rankings

You’ve written the text, picked out good images, and everything looks fantastic. However, no one is coming.  Now comes the hard part of improving those search engine rankings and getting those eyeballs on your site. How do you do this? Here are ten actions to take: Know Your Target Audience You need to know who […]

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